VistaShares

This address is how we stay in touch with the professionals who follow our work.

VistaShares delivers innovative Liquid Alternative investment solutions for today's investors. VistaShares ETFs are actively managed by industry and investment experts, offering a number of distinct strategies. Supercycle® Growth Equity ETFs seek exposure to technology-driven economic Supercycles® that the adviser believes may offer long-term growth potential. Target 15® option-income ETFs seek to generate monthly income while complementing a core equity portfolio. Income is not guaranteed and will vary, and the Target 15® name refers to the strategy's objective rather than a guaranteed or promised return. Investing involves risk, including possible loss of principal. There is no guarantee that any investment objective will be achieved, and past performance does not guarantee future results.

The questions that arrive here

Who works out these numbers?

They are read from published sources: the fee schedule, the distribution notices, and the fund reports. Where a figure is an estimate rather than a published number it is described as one in the note that carries it.

How often does something arrive?

There is no schedule. Something goes out when the work produces something worth reading, and a quiet month stays quiet. Everything sent has been reviewed and approved before it leaves.

Can I ask a question back?

Yes, and the address at the top of this page is read by a person. A question about a specific holding will get an answer with the relevant disclosures attached rather than a summary.

How do I stop these?

Reply and say so, or write to the address on this page. It applies to every address at your firm that we hold, it takes effect on the next send, and it does not expire.

Do these notes cover only one kind of strategy?

No. The subject is what it costs to own something and how those costs are counted, which applies the same way whatever the thing is. Where a cost behaves differently for a particular kind of holding, the note says which kind and why rather than generalising.

About this domain

vsharesadvisory.com belongs to VistaShares. We send email from it, and everything we publish sits on our main website at vistashares.com instead.

If a message from vsharesadvisory.com reached you and you want to confirm it came from us, write to info@vistashares.com or call (844) 875-2288.

The subject of this address

This address writes about the difference between a fund price and what it holds. Those two numbers are not the same thing on any given day, the gap opens and closes with how easy the underlying is to trade, and a person buying at the wrong moment in that cycle has paid a cost that will never appear in any performance figure they are shown afterwards.

The mechanism is worth understanding rather than memorising. When the market for the underlying holdings is thin or shut, the visible price is a live opinion and the stated value is a stale calculation, and neither is wrong. Reading a gap as a bargain or as a warning without knowing which of the two is stale is how a cost gets paid twice.

Most of that cost is paid at the moment of trading and by the person trading.

Which is why the timing of an entry is a cost decision as much as it is a view, and why it is worth deciding in advance rather than in a hurry.

The practical habit that follows is unexciting: avoid the open and the close where the gap is widest, use a limit rather than a market order on anything of size, and treat a wide gap as information about the underlying rather than as an opportunity in itself.